who are the stakeholders of easyjet

EasyJet shareholders put it on the red list on Thursday morning after the airline announced it had landed itself a post-pandemic war chest, with a plan to raise 1.2bn in a rights issue.This knocked a tenth off its share price on Thursday morning. But its time that we took responsibility for the effect flying has on the environment. Germany Changing pictures of the political sphere have a deep impact on the aviation industry scene. Memmingen or "Munich West", which is about 1.5 hours west of Munich to be precise). Air France Airline, Stakeholders 1. 4 How does easyJet affect the environment? Thirdly with all the information we use them to answer 5 questions about the case-study in the text-book. Originally the company ran its operations absolutely on direct phone sales. 3.1 Price 4 Easyjet has benefits from low price just . 3.7.1 Management 11 Name: Doancan Yksel ANALYSIS OF EASYJET'S BUSINESS AND FINANCIAL PERFORMANCE - Essays-Stock [24] However, in April 2006, the threat of takeover receded as FL sold its stake for 325million, securing a profit of 140m on its investment. easyJet is one of the world's most successful low-cost airlines. Easyjet Plc PESTEL analysis is a strategic tool to analyze the macro environment of the organization. [22], On 5 November 2000, EasyJet was floated on the London Stock Exchange. [18], Early promotional activity focused on the airline's relatively low pricing compared to incumbent operators. Based on the performance indicators outlined in Easy Jet's yearly report, the Kaplan and Norton method is chosen to classify airline's strategies. Britain is isolated on geographical conditions across the sea with other countries in the European continents so the aircraft is the most convenient mode of transportation. The Airline markets success or future lies through marketing because this sector is in competition with other modes of transportation such as bus high-speed train. Easyjet stakeholders Free Essays | Studymode must follow the employee/labor health and safety laws as some countries have strict regulations to ensure labor safety. They influence the companys decisions as they are the main say of it. Stakeholder He threatened to call a general meeting to remove a director every three weeks unless subsequent action was taken. and The airline's monthly inflight magazine is called The Traveller. ACKNOWLEDGEMENT vi Nowadays aviation is a big, Premium Influences the aims and objectives of Tesco as they have a large say in the company so, Premium Branding 11 The Airlines industry is quite highly sensitive to the environmental factors and is profoundly affected by the changes in the political social or the economic environment. Passengers occasionally had to wait longer for reimbursement of their expenses. What Is a Stakeholder? Definitions, Types & Examples - ProjectManager Table of Content Who are EasyJet stakeholders? - Heimduo [36], On 28 October 2017, EasyJet announced it would lease 25 former Air Berlin A320 aircraft to operate across EasyJet Europe's network, under its European AOC. How does EasyJet contribute to the UK economy? You'll get a detailed solution from a subject matter expert that helps you learn core concepts. GNA. Better Essays. Harrison claimed that the EcoJet, combined with other improvements in the industry, would enable a 50% reduction in greenhouse gas emissions within eight years. Low-cost carrier, Case: EasyJet: Staying Ahead in the Pricing Game easyJet SWOT analysis - Is Sir Stelios strength, weakness - CAPA During 2017, 'Air Time' was introduced on some EasyJet Switzerland flights, which enables passengers to connect to watch a selection of films and read books through an on-board WiFi network; this service is provided by Rakuten. 3.7 People 11 [16] They later closed three of their bases. Other executives of the airline saw the potential and approved a website trial involving putting a different telephone reservation number on the website to track success. EasyJets mission statement: to provide our customers with safe good value point-to-point air services. Low-cost carrier [15 marks] EasyJets Business Model Analysis This cost advantage is created through a combination of factors including: aircraft configuration enabling a higher number of seats per aircraft; higher load factor and aircraft utilisation driven by its point-to-point model; and. Employment EasyGroup Holdings Ltd (the investment vehicle of the airline's founder, Greek-Cypriot businessman Stelios Haji-Ioannou, and his family) is the largest shareholder with a 15.269% stake (as of September 2021). To simplify the process we suggest that you start by identifying groups that fall into one of four categories: organizational capital market product market and social. grand wailea pool menu; under armour ignite slides waterproof. EasyJet Plc SWOT & PESTLE Analysis | SWOT & PESTLE 1. Its main strength resides in the fact that it flies to more primary airports on the top 100 European routes than any other carrier. The other kind is more responsible where profit maximization is subject to ethical restraints, appropriate discharge of the company's social responsibility, and a balanced concern for the needs of all the stakeholders, not just the promoters. We will write a custom essay specifically for you. The space saved by having smaller galleys allowed for the installation of 156 seats. [11][31][33][34], On 18 June 2013, the airline announced an intention to acquire subject to shareholder approval 35 Airbus A320 aircraft, for delivery between 2015 and 2017, and 100 Airbus A320neo aircraft for delivery between 2017 and 2022. Government grants permission to purchase new Aircrafts. Sociocultural impacts 7 The group will thus comprise three airlines, EasyJet UK, EasyJet Europe, and EasyJet Switzerland, all of which are owned by EasyJet plc, which is itself EU owned and controlled, listed on the London Stock Exchange, and based in the UK. EasyJet the company is a low cost airline looking to undercut traditional carriers that were already known and established in the industry. [60][61] Speaking at the time, EasyJet chief executive Andy Harrison commented that: "We have not developed a new concept. I have found this less to be the case with easyJet, and most of the . Its theory might affect the perception of air travel with the vision of building a customer focused brand. Table of Contents It has reinforced its position in short-haul travel aviation increasing its market share from 6.5% to 7.6%. Since 2012, all passengers are allocated numbered seats before boarding commences, as it was found that this does not slow down boarding times and could earn more revenue than Speedy Boarding. EasyGroup Holdings Ltd, the investment vehicle of the airline's founder, Greek-Cypriot businessman Stelios Haji-Ioannou,[8] is the largest shareholder with a 15.27% stake (as of September 2021). Lecture : Pricing and Costing Return on capital, Premium Letter to shareholders from the Chairman of easyJet plc Business Model Analysis EasyJet hack: 'I've been left in complete limbo' - BBC News In addition, Marketing Analysis of easyJet BSC Easy Jet individual report - The place of useful learning The ( Sull Kuemmerle and Cabral199920-38) In the year 2000 easyJet succeeded, Premium Brand Its principal activities include airline operations and aircraft trading and leasing. [22][100] Since then, all orders have been from the Airbus A320 family, and the Boeings have been phased out. Competition As a result, it is the first major airline in the world to operate net-carbon-zero flights across its entire network. What are three ways that railroads affected the economy? Ryanair [18] While studying various business models in the industry, Stelios took a significant interest in the American operator Southwest Airlines, which had successfully adopted the practice of price elasticity to be competitive with traditionally cheaper buses and attract customers that wouldn't normally have considered air travel. Profit before tax - underlying ( million) 123.1 191.3 (35.7)%. 4 min. To produce a set of recommendations in a written document about how McDonalds PLC can reduce its carbon footprint through the management of key stakeholder relationships. but lacking of traditional service. This service offers free allocated seating (including extra legroom), priority check-in, fast-track security, speedy boarding and extra cabin baggage. We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. [12] In 2014, the airline carried more than 65million passengers,[13] making it the second-largest budget airline in Europe by number of passengers carried, behind Ryanair. Management [17], On 10 September 2021, the company claimed it had rejected a takeover bid from rival Wizz Air. BMAN72801 To have happy customers a firm ha sto create expectations and meet them. Analysis of financial and business performance of Easyjet PLC EasyJet UK staff would continue to be based in Luton. Stansted, Southend, as well as Newcastle from the end of August due to low levels of air travel demand as a result of the COVID-19 pandemic. Offsetting can however only be an interim solution, while the zero-emissions technology that we need is developed to reinvent aviation. Low-cost carrier EasyJet Marketing and Management in the Airline Industry - BohatALA 1. See Answer. younger fleet and advantaged fleet deal reducing ownership and maintenance costs. Originally . Political Factors 2.2.4. Customers booking flights through the airline's website are provided with quotes for several hotels at their destination. The easyJet Marketing Channels TV Advertising conveys a message that easyJet is the consumers friend and raises brand awareness. Competition What Stakeholders Want From Easyjet 2022-11-21. It currently uses the slogan "This is Generation easyJet". [41], On 19 May 2020, the company revealed that it had been the subject of a cyber-attack resulting in the release of the personal information of 9 million customers. Consequently, easyJet announced a partnership with Airbus on a joint research project into zero-emission hydrogen aircraft. What are airline stakeholders? - Quora Accra, March 4, GNA - The KLM Group, Delta Air Lines, Corendon, easyJet and TUI are joining forces to take summary proceedings against the Dutch government in a bid to keep the Netherlands connected to the rest of the world via Schiphol Airport. The company sells its own tickets directly to the user trough the Internet, Premium "The board has concluded that it is in the best interests of all stakeholders to secure the long-term . who are the stakeholders of easyjet - mail.dynamictyping.dev EasyJet Pricing Strategy: Should Low-Fare Airlines Offer Last-Minute Deals? Premium As of March 2011, EasyJet Holidays has provided holidays and city breaks to all of the airline's routes. Easyjet stakeholders.As fare is, low buyers bargaining power is poor, threats of substitute are low as market is saturated. [76] In separate incidents in 2012, paralympians received similar treatment,[77] and a French court found the airline guilty of three counts of disability discrimination. About easyJet. 1.4 Research objectives. London Gatwick Airport, despite a significant increase in passenger taxes and economic instability around the world. Recommendations: 15 Stakeholders of easyjet Free Essays 2022-11-05. By introducing the no-nonsense theory to the European market after its deregulation in 1992 easyJet did prove power by increasing the size of the low-cost market and winning passengers from prominent traditional airlines, Premium EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. References: list Britain is isolated on geographical conditions across the sea with other countries in the European continents so the aircraft is the most convenient mode of transportation. BMAN72801 A2 US Government and Politics A.J. . An aerial view of SEN. Who are EasyJet stakeholders? It was a shaky start but one that would grow into a stable foundation. 2. Easyjet Case Study. [4], Since its establishment in 1995, EasyJet has expanded through a combination of acquisitions,[10][11] and base openings fuelled by consumer demand for low-cost air travel. 3.1.3 Discounts 4 They contracted to buy 12 brand new 737s from Boeing in 1997. Low-cost carrier, EasyJet is originally discovered by a Greek named Sir Stelios - Loannou in 1995. easyJet. The business generated revenue per passenger of 58 compared with a cost per seat including fuel of 53. Stakeholder Main Interests, Premium They successfully bought 40% of Swiss charter operation Tea Basel AG in 1998. The organization can be of any kind meant to realize certain goals by the society. In the sense these parties anticipate many from the organization. Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. Airline Trade union Stakeholder Alternatively, customers can book accommodation separately at the EasyJetHotels website. There is no incentive for travel agents to book flights on the airline because it does not pay commissions, which is an industry-standard practice for low-cost carriers. To effect and to offer a consistent and reliable product and fares appealing to lesuire and business markets on a range of European routes. EasyJet | Company Overview & News - Forbes "Easy Jet" redirects here. Government guidance and assistance available to travel and tourism businesses. The key points of this business model are high aircraft utilisation, quick turnaround times, charging for extras (such as priority boarding, holding baggage, and food) and keeping operating costs low. Ansoff's Matrix. Quality Glossary Definition: Stakeholder. Its people management strategy has contributed to customer loyalty which is another great strength of easyJet (easyJet, 2022). Explore the key stakeholders of EasyJet and map in terms of their power and interest. This cookie is set by GDPR Cookie Consent plugin. [52] In November 2020, EasyJet announced that, due to the pandemic and the lockdowns in many countries, it would scale back its reduced flying schedule to no more than 20 percent of capacity. [16] This came after the company had flown 650 'rescue flights', taking 45,000 people back home. Introduction [101] As part of the agreement, the airline will have purchase rights on a further 100 A320neo aircraft. [95], EasyJet plc. [35], In July 2017, EasyJet announced it would open a new European headquarters in Austria to enable it to operate after Brexit. Solved Explore the key stakeholders of EasyJet and map in | Chegg.com [28], Originally, much like Southwest, EasyJet did not allocate seats passengers took any available seats, with the option to pay for "Speedy Boarding", which allowed them to be first onto the aircraft. For other uses, see, Frequent flyer, business travel and loyalty products, Passengers = Earned seats flown, including "no-shows" (empty paid seats), promotional seats and those provided to staff for business travel, for both EasyJet UK and, Airbus Orders and Deliveries (XLS), accessed via, Last edited on 25 February 2023, at 20:51, United Kingdom Advertising Standards Authority, "Risky business: Why the unpronounceable will achieve the improbable in Britain", "ITV commissions ground-breaking documentary following easyJet's rookie pilots from ITN Productions", "EasyJet grounds entire fleet of planes due to virus", "EasyJet confirms axing of three UK bases", "Ryanair and Easyjet: The history of the peanut airlines", "EasyJet at 20: the low-cost airline, then and now", "Challenges on the horizon as easyJet turns 20", "FL Group's sale of EasyJet holding puts an end to months of takeover speculation", "CFO Chris Kennedy Pilots EasyJet, Lands on FTSE 100 CFO Insight", "Circular regarding proposed acquisition of Go", "From Bland to orange: GB Airways acquisition will make easyJet #1 at Gatwick", "EasyJet plc agrees to acquire GB Airways Limited", "Regulator clears easyJet's GB Airways acquisition", "EasyJet to become North West's largest airline", "EasyJet to set up Austrian HQ to operate EU flights after Brexit", "easyJet clinches parts of Air Berlin for German expansion", "EasyJet Grounds Entire Fleet, Furloughs Crew After Finishing Rescue Flights", "Transport secretary promised EasyJet not to levy green taxes | Business", "EasyJet to resume flights across most European routes by August", "Sir Stelios fails in his bid to get the board sacked at easyJet", "EasyJet reveals cyber-attack exposed 9m customers' details", "EasyJet rejects takeover approach from rival Wizz Air", "After 26 Years, Sir Stelios Loses Control of EasyJet", "A History of easyJet - from 2 routes to European giant", "EasyJet will soon be bigger than Ryanair", "EasyJet to launch allocated seats on all flights", "EasyJet raises further 600m as Covid-19 disruption continues", "EasyJet scales back flying capacity due to lockdowns", "EasyJet slumps to first annual loss amid pandemic", "New headquarters for EasyJet at London Luton Airport", "EasyJet unveils low-emission 'EcoJet' aircraft", "Can easyJet short circuit electric airliner flight? They can consist of e-tickets, online booking and travel services. [53] It also announced its first annual loss during the 25 year history of the company. [25 marks] It has 29 bases across Europe, the largest being Gatwick. [22] In October 2004, the FL Group, owner of the airlines Icelandair and Sterling, purchased an 8.4% stake in the airline. EasyJet under fire as flight chaos exposes carrier's operating model. [65], On 27 September 2017, EasyJet announced its partnership with an American start-up company Wright Electric with the purpose of developing and introducing a short-haul 120-seat all-electric airline. ( Sull Kuemmerle and Cabral199920-38) In the year 2000 easyJet succeeded, Premium folder_openmexicali east border crossing Also the condition of the world economy determines the nature of its marketing policies. OPPORTUNITIES In addition there are different levels of stakeholders: primary and secondary. Low-cost carrier The two organisations I will be looking at are Tesco and Macmillan. PICTURE CONTENT v The vote confirmed a tentative order with the Toulouse plane maker, with Airbus announcing the firm order shortly afterward. Over 8000 employees are working for the company which contain 2000 pilots and 4500 cabin crew. Which stakeholders are critical to the business? EasyJet has a unique geographical location because it was born in England. [20], In April 1996, the first wholly owned aircraft was delivered to EasyJet, enabling the company's first international route, to Amsterdam, which was operated in direct competition with rival airlines British Airways (BA) and Dutch flag carrier KLM. EasyJet - Wikipedia Political factors reflect the political stability of the region where Easyjet is operating. Easyjet and its rivals are not exception and have been communicating to their stakeholder mainly through their websites. 3.3 Promotion 7 [102] The company took delivery of the first A321neo on 18 July 2018 at the Farnborough International Airshow. This ticket offers additional flexibility, including unlimited free date changes within a set period, free route changes, complimentary checked baggage (1x20kg), an increased carry-on baggage allowance, and a 7.50 on-board refreshment voucher. "Stakeholders of easyjet" Essays and Research Papers. Efficiency-driven operational model ( tutto quello che c e scritto sotto) Provide an explanation for each stakeholder position and identify the potential strategic implications. [101] The current generation A320s and fifty of the A320neos will replace current A319 aircraft. Strategic management, Stakeholders of marks and spencer and their influence. Mainstream airports (mostly): One of the main complaints I have about budget airlines in Europe is often they fly out of the most random little airports that are actually miles and miles away from the actual city they claim to be in (e.g. Updated: Feb 28th, 2023. Strategic management, Stakeholders Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. More than 29 million passengers carried by the largest airline company EasyJet in the UK. Thats why, for every single flight we operate, we offset all the carbon emissions from the fuel used, by supporting projects that protect against deforestation, plant trees or drive the uptake of renewable energy. 2.6.2 Legal factors that influence Easyjet Plc. Letter to shareholders from the Chairman of easyJet plc. [17], EasyJet has its roots in the business activity of Greek-Cypriot Stelios Haji-Ioannou, who reportedly gained an interest in the aviation business after being approached as a potential investor in Virgin Atlantic's Greek franchisee. [15], On 30 March 2020, EasyJet temporarily grounded its entire fleet of planes due to the COVID-19 pandemic. Employment, Stakeholder 1: Owner as they have the biggest say on the company and its decision. EasyJet Marketing and Management in the Airline Industry Case Study Analysis discusses that This is a competitive world, mainly, for business as it has to face competition from its rival in its market industry while giving stiff competition to others. Bennett. EasyJet was founded by Stelios Haji-Ioannou, when he was just 28, in the year 1995. Easyjet SWOT Analysis | Easyjet & Ryanair It is more suitable for students and ordinary income people. An Introduction to the Easyjet Airline - UKEssays.com [9] It employs circa 13,000 people, based throughout Europe but mainly in the UK. Business model, brand and the way the brand owner defines what the brand stands for overlap as much as possible. However, you may visit "Cookie Settings" to provide a controlled consent. Simple & Easy EasyJet Titles. Analytical cookies are used to understand how visitors interact with the website. [23] Over the course of 2005, FL increased its share in the company periodically to 16.9%,[23] fuelling speculation that it would mount a takeover bid for the UK carrier. EasyJets Business Model Analysis Key aviation stakeholders discuss COVID-19 impact and recovery Pricing It is more suitable for students and ordinary income people. EasyJet has announced plans to cut up to 30% of its workforce, or 4,500 employees, as it prepares for lower customer demand . Avianca, the characteristics of this category of product. In terms of cost leadership, easyJet takes the second position after Ryan. Most businesses have a variety of stakeholder groups which can be broadly categorised as follows: Stakeholder Lets take a closer look at, Premium easyJet Cyber-attack Timeline Low-cost carrier [116] Onboard sales are an important part of the airline's ancillary revenue; gifts such as fragrances, cosmetics, gadgets as well as duty free cigarettes, rolling tobacco and a large selection of spirits. The coating has already been used on US military aircraft and if successful EasyJet would apply the paint to its whole fleet. EasyJet had a permanent base at London Southend Airport before the first Covid-19 lockdown . However, its operating profit has decreasing which may influence take more loans from financial institutions. [7] EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. Passengers can pay an additional fee for certain seats such as the front few rows and overwing seats (which have extra legroom). Identify the key stakeholders for EasyJet. - essayZeus The company's sustainable business model aims to make travel easy and affordable, while driving growth and . Introduction Project management, Steps in Identifying Stakeholders Thu 28 May 2020 04.59 EDT. It does not store any personal data. The second "downstream" batch consists of both those who . This method is incorporated into a strategy map that will form the basis for the development of a . Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. Collect and evaluate economic factors which might influence EasyJet general business environment. Initially they started off with two leased aircraft that only flied from Luton to Edinburgh and Glasgow. [111] Internet bookings were priced cheaper than booking by telephone to reflect the reduced call centre costs; as a further means of encouraging the use of the website, aircraft were repainted with the web address. Business Model Analysis Marketing Executive Summary 1 A stakeholder is someone who holds and interest in the company. Airline, Haji-loannou has founded the EasyJet Airline Company Limited in 1995. We have taken ideas from Boeing, Airbus and the engine manufacturers and put them together." They want an affordable price for the flight and in-flight products, as well as a safe, smooth journey. [121], On 14 December 2004, EasyJet and Hotelopia, a subsidiary of First Choice Holidays, launched the co-branded EasyJetHotels accommodation booking service. London Gatwick Airport

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