As for students, it is dominated by age ranging from 15 to 20 years old. TXT's Soobin meets up with his idol Bebe Rexha, The court sides with Lee Soo Man and bans SM from issuing new shares and convertible bonds to Kakao, Bang Si Hyuk reveals sadness over "a good company like SM having such a poor governance structure" and sheds light on acquisition of SM: "Not Monopolization", BTS' Jimin joins j-hope for 'On the Street' dance challenge, Trendz gives off mysterious vibes in New Dayz mood film, CRAVITY go from suit to stage in 'Groovy' MV teaser, SHINee's Key answers 'Ask Me Anything' questions for 'Elle Korea', Netizens react coldly to Lee Soo Man's letter dedicated to the SM Entertainment family and fans, Bang Si Hyuk personally addresses concerns of a 'monopoly' in the K-Pop industry in an interview with CNN. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). As for the occupation, most of them are students followed by nurses or caregivers. When we expand our scope to the global level, we see that while K-Pop has not enjoyed the success witnessed in Asia, it has established a toehold in North and South America. Mexico is also a large consumer of K-Pop, landing in the Top 2 cities in terms of Spotify Monthly Listeners and YouTube viewership, although it appears further down the list (No. As the interest in K-Pop continues to grow, it remains to be seen whether the global interest shown toward this genre is a fleeting trend or a more sustained movement. Black K-pop artists and fans struggle to fit into a genre quickly going mainstream. When looking at the top cities represented in the North American region we see that U.S. metropolis such as Los Angeles and New York consistently make the list. In the past week, they sawover 24million, more than 14,000 times what's expected. In terms of frequency, Indonesian cities are represented the most in this Top 10 list, while other countries boast only a few cities. It's easy! 19, 2017, in Los Angeles. Music Business, Data Analytics, and Culture Insights From Chartmetric, Youve successfully subscribed to How Music Charts. What do you want to do? The money is mostly obtained from parents or working part-time jobs. Recently, Aladin Music gathered up the data of their online customers who purchased albums from the website and listed up the ratio of female and male fans who purchased girl idolalbums. i can't read korean Yes, American BTS ARMY fans, or those anywhere in the world, should not be ignored, but we should also be more cognizant of the reality and sources of K-Pop's current and possible success. As in the usual data-analysis pipeline, the first thing we have to do before conducting any analysis is to clean the data. Age-wise, there is a greater variance between the groups; 72.5% of SEVENTEENs concert audience is comprised of teenagers (aged 10-19), similar to BTSs 67.8% of teenage concert goers. K-Pop itself has been crafted with the goal of accessibility in mind. For six years straight beginning in 2011, Justin Bieber topped the likes ofTaylor Swift, One Direction, Selena Gomez and more to win the Top Social Artist Award at the Billboard Music Awards, one of the two fan-voted awards at the annual show. I swear by Hypebot every morning over breakfast., Hypebot is the most focused music business centric resource we have., One Little Indian, Downtown Marketing & KCRW-FM. For years, Beliebers stood above all other fan armies on social media. A K-pop stan is simply an enthusiastic and active fan of Korean pop music (stan means ardent fan)often you'll see them on Twitter with their picture changed to one of their heroes. In Korea, there is no boy group that has more male fans than female fans as most Korean men would not stan boy groups as its considered strange. Currently, you are using a shared account. K-pop has always been associated with complex videos and memorable visuals. Success! Hope it can give you helpful insights or interesting facts about K-pop. From new album releases to concert coverage and beyond, we've got you covered. 1. Also, EXO has sold over 1 million album copies on Hanteo, ranking number 1 in album sales this year. Setidaknya ini juga terlihat dari animo penggemar saat BTS Meal diluncurkan beberapa waktu lalu. That said, K-Pop has shown itself to be a catchy and resilient art form, solidifying its position as a genre that's increasingly popular worldwide. Over the last decade, the value of music industry exports from South Korea has grown at a Compound Annual Growth Rate (CAGR) of 38 percent and is projected to crack $1B in 2020. Currently, you are using a shared account. "Popularity of South Korean pop music (K-pop) worldwide in 2021." "Social media plays a vital role in our everyday lives, which is why we use it as a tool to promote BTS, encourage and remind our followers to continue supporting them to the fullest, and inform them on how to do it.". Top North and South American Cities for K-Pop. One of the administrators behindthe BTS on Billboard! With in-depth reviews, exclusive interviews, and a dedicated community of fans, our site is the go-to destination for all things K-pop. Their sense of isolation is emblematic of the growing pains of K-pop, as the multibillion-dollar industry tries . February 25, 2020. K-pop is a genre of South Korean popular music. Over the past two months, Swift averaged around 91,000 Twitter mentions per week. Mexico is also a large consumer of K-Pop, landing in the Top 2 cities in terms of Spotify Monthly Listeners and YouTube viewership, although it appears further down the list (No. Fans waited in line for days to see . First, the greatest percentage of consumption/engagement can be found in East and Southeast Asia. Discover the latest in K-pop music, news, and culture at KPOPSource.com. Do Viral Moments Mean More for Music Than the Super Bowl Halftime Show? Already well associated with other mediums of Korean cultural exports such as video games, cuisine, and cinema, Gen Z proved an enthusiastic fanbase for K-Pop icons. K-pop fans are willing to utilise this "fan economy" to boost social media metrics for their idols, influence social issues and impact the economy in real ways. The most frequent media that Kpop fans access is Youtube (89.66%), while the second most is the social media such as Facebook, Twitter, and all (74.15%). However, EXO was shown to have the highest percentage of males (9.3%). And gradually the age group for the audience has grown which indicates that the number of fans have accumulated. All Rights Reserved. Another data also showed that BTS is one of the most demanding acts in the U.S. compared to other K-Pop groups. While geographic proximity has the strongest correlation with the fandom of K-Pop, over the last 10 years, the genre has managed to overcome this boundary and has established a burgeoning audience in both North and South America. Our goal with this analysis was to dive deeper into this phenomenon in order to answer two main questions. Before we deep diver into our analysis, lets first see how long the respondents have already been familiar with K-pop. So again pick an age. The K-pop fans of America are disproportionately young, female, and multicultural the demographic of the future. those military men are loyal fans lol, I clicked on this expecting lots of females buying Red Velvet and Mamamoo albums I definitely was not disappointed LOL. The enigmatic business continues to inspire the rest of the global music industry with its legendary fandoms and theres always more to discover. A paid subscription is required for full access. So, whats the most favorite K-pop group based on this survey? In order to know the K-pop industry in the eye of the international audience, especially the western, I conducted an analysis of K-pop popularity and audience based from the survey that was done by Saanjana Rraman in February 2019. Are you interested in testing our business solutions? Idols are usually young. Netizens commented, "Oh wow, I didn't know STAYC was popular with females," "STAYC is unexpected," "I thought Kep1er would have more male fans, but I guess not," "I didn't know Cherry Bullet had a majority of fans be males, lol," "There are so many unexpected female idols who have more female fans than male fans," "I thought MAMAMOO would have the most number of female fans," "and "This is a cool list. Top North and South American Cities for K-Pop. You need to sign in so you can join the quiz. In terms of frequency, Indonesian cities are represented the most in this Top 10 list, while other countries boast only a few cities. The enigmatic business continues to inspire the rest of the global music industry with its legendary fandoms and there's always more to discover. Based on the chart below, we can see that a big portion of respondents is getting to know K-pop from 3 to 4 years ago, around the year of 2016. Here we take a peek inside the global phenomenon that is K-Pop, as Chartmetrics Tamur Yusifzai answers the question: why is this genre so wildly popular, and where is its biggest audience? allkpop is a registered trademark of 6Theory Media, LLC. With BTS and BLACKPINK being the latest artists to capture our attention, the catchy, polished music with picture-perfect idols regularly sells out arenas worldwide. Like to Laugh. Catchy Pop tunes incorporating bouncy beats, dance numbers, and positive lyrics sung by young idols has resulted in an approachable musical style that has successfully bridged cultures. So even though most countries of Africa have much lower GDP than those of the West and Asia, there's an untapped potential for new customers who contribute to kpop's profits through sheer number of fans rather than individual fan wealth like SEA. The second goal was to examine the trends in K-Pop's expansion to explain what drives its appeal across a vast number of countries, languages, and cultures. Korean companies in industries ranging from electronics to gaming have established the model for turning localized success into household names across the globe: a model that K-Pop is now building upon. On the other hand, theres no significant difference between those who listen to K-pop for 24 hours (44.16%) and those who listen to K-pop for 5 hours or more (41.67%). There's an entire Twitter account -- BTS on Billboard! Additionally, the image and subject matter of K-Pop seems to have struck a chord with Latin audiences. Most cities displayed varied results across Spotify and YouTube due to a variety of streaming opportunities in the region. You need at least a Starter Account to use this feature. When zeroing in on the Top 10 Asian cities for K-Pop we see similar trends, with Seoul comprising the majority of both Instagram Followers and YouTube Views, although having launched Spotify in early 2021, it currently comprises only a trickle of listeners. What I did to clean the data are basically as follows: If you are curious to know more about how the data cleaning is done, please refer to this Google Colab Notebook. Chart. Korean Foundation for International Cultural Exchange. Koreans began immigrating to the region as early as 1905, and by the middle of the century, several waves of immigrants had settled in Mexico, Brazil, and Argentina. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. We also see smaller US cities such as Denver and Fort Collins make the cut, indicating that the K-Pop phenomena has not been relegated to the coasts. Koreans began immigrating to the region as early as 1905, and by the middle of the century, several waves of immigrants had settled in Mexico, Brazil, and Argentina. Catchy Pop tunes incorporating bouncy beats, dance numbers, and positive lyrics sung by young idols has resulted in an approachable musical style that has successfully bridged cultures. This is consistent across both Instagram Followers and YouTube Views. Many of the others are boy bands from across the globe: America'sWhy Don't Weand PRETTYMUCH, the U.K.'sNew Hope Cluband Latin America'sCNCO. just 24% belonged to that demographic when tickets to the Map of . Profit from the additional features of your individual account. This is all to say that K-pop fans like the BTS Army are aware of anotable shift in charts in the streaming age:The more data savvy and proactive your fans are, the more power they have to impact charts. This is a BETA experience. In addition, regardless of the fans demographic such as religion . In, Korean Foundation for International Cultural Exchange. The geographic proximity allows for easy dissemination of music, encourages cross-pollination of digital streaming services and facilitates live shows. There are also historical and economic ties with the region. K-Pops wide appeal across Asia is due to several factors. Of course the survey is not representative of "every" BTS fan from around the world, but academics can only dream of getting close to half a million respondents for their research. On September 9th, statistics have been disclosed, showing both the genders and age groups of fans attending SEVENTEEN, BTS and EXO concerts. First thing first, well see the demography of the surveys respondents. [GIVEAWAY] Win VVVIP tickets to PIXY's 'KARMA IS A B 2023 USA TOUR!'. Our goal with this analysis was to dive deeper into this phenomenon in order to answer two main questions. As with Asia, these Korean companies are using K-Pop as brand ambassadors in Latin America while simultaneously supporting Korean cultural centers and K-Pop contests. This is unsurprising given its large multi-cultural population. to incorporate the statistic into your presentation at any time. In part, this is due to South Koreas position as an economy driven by exports. In line with the above fact, it can be seen that almost all of the respondents watch K-pop music videos and the majority spend 1 hour a day watching the videos. You'll see that there is a near-linear relationship between followers and mentions. Red Velvet Mamamoo Instiz TWICE Instiz BLACKPINK Instiz GFriend Instiz
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